Sun Life’s #LiveBrighter Campaign: Millennials for a Financially Prepared Generation

 [PRESS RELEASE]

            The new generation of workforce, the Millennials, wants to grow with a company that respects their individuality while being part of a noble cause. Such opportunity is possible when one becomes a Financial Advisor. This is a door that Sun Life (of Canada) Philippines, Inc. opens wider with a recruitment drive called #LiveBrighter. It aims to present the profession as a career choice for Millennials who wish to have the time and resources to pursue their passions as they advocate financial foresight and planning.

“Millennials are known to be slashers as they juggle a lot of things like traveling, blogging, and other passion projects on top of their regular 8-5 jobs. It sounds very aspirational but how can they sustain this in terms of time and resources?” stated by Sun Life Recruitment Manager Fin Bernardo. “With that in mind, we see that the profession of a Financial Advisor is a perfect fit for their lifestyle,” Bernardo added.

After introducing the Financial Advisor in popular culture thru its engagement with Cinema One’s Single/Single, Sun Life dishes out the #LiveBrighter Sessions. This is a series of meet-ups to show how a Financial Advisor lives up to the demands and rewards of the profession. It aims to reach more Millennials and send them the message that their dream job is just here all along.

Guided by the core values of a Sun Life Financial Advisor – caring, professional, inspiring and winning – #LiveBrighter Sessions will give a taste of the benefits one can enjoy in choosing this particular career path. More than the chance to earn an unlimited income, it also provides the perks such as all-expense paid travel and the freedom to work with an unbridled schedule.

With more Filipinos keen on getting insurance and investment products, the possibilities for new Advisors are endless. “We need more Financial Advisors to educate Filipinos on the importance of preparing for unexpected life’s events and offer them solutions that lets them have Money For Life,” Bernardo explained.

Choose to #LiveBrighter now. Register to the next #LiveBrighter Forum by visiting bit.ly/LiveBrighter.

Sun Life of Canada (Philippines), Inc. is a member of the Sun Life Financial group of companies, a leading international financial services organization providing a diverse range of protection and wealth products and services to individuals and corporate customers.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s