SUN LIFE Marks 4th Financial Independence Month With The Releases of New Set of DIGITAL SHORTS

As we Filipinos are gearing for the celebration of 119th Philippine Independence day celebration tomorrow, Sun Life of Canada (Philippines), Inc., the number one life insurance company in the Philippines and also a known investment company in the country, is marking the 4th Financial Independence Month this June. June as Financial Independence Month is a project that was started by Sun Life four years ago to help Filipinos break free from the cycle of financial shortage and insecurity that were enslaving us for generations.

“This Financial Independence Month, Sun Life reiterates its commitment to Filipinos who are in pursuit of their financial freedom,” Lopa said. “For as long as they have dreams to pursue and relationships to care for, Sun Life will be here for them as their partner in this journey.”

To inspire Filipinos to increase their financial literacy and to pursue their financial freedom, Sun Life has launched a new collection of its digital films dubbed Sun Shorts, which highlight the relationships that make lives #brightertogether. “The people we love give us the courage to dream big and the strength to keep going even if sometimes it feels like the odds are against us. Truly, we are brighter together,” Sun Life Chief Marketing Officer Mylene Lopa said. “Sun Life shines a spotlight on these relationships to inspire every Filipino to keep chasing their dreams. Our three new Sun Shorts films ‘Waves,’ ‘She Said, She Said’ and ‘Sayaw’ will present this in stories inspired by the stories of Sun Life clients. Through the Sun Shorts, we hope to show Filipinos how life insurance can help them ease their life’s burdens and celebrate their lives’ triumphs giving them the opportunity to show the people they love their commitment to a brighter future for them.”

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“Waves” by Zig Marasigan, which is the first short film of the Sun Shorts that premiered last June 7, gives a peek into the mindset of millennials, who are often criticized for adhering to the “YOLO” mindset and not preparing well enough for the future.

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A young single mom’s journey takes centerstage in “She Said, She Said” by Nic Reyes.

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Mihk Vergara will delve into the reality of coping with a long-time marriage that has gone cold in “Sayaw.”

The first film was released last June 7 at www.sunshorts2.com, and has also been uploaded on Facebook so it may be easily accessed and shared by viewers. “She Said, She Said” will be released on June 14 and “Sayaw” would be released on June 21. Each film do also come with an explainer video, where Sun Life brand ambassadors Matteo Guidicelli, Judy Ann Santos, and Piolo Pascual will share their thoughts and shed light on how insurance and investments enable us to protect ourselves and the relationships that matter to us.

Sun Life released its first collection of Sun Shorts in 2012 and the project has been recognized by different prestigious local and international award-giving bodies, which lauded the creative approach to promoting insurance and investment products.

Empowering Filipinos with concrete steps to financial freedom and to complement the new Sun Shorts films and to give Filipinos the opportunity to learn about life insurance and mutual funds, Sun Life will hold a series of activities throughout June as a next step for those who would like to boost their financial journey. Sun Life has released a vlog series that tackles about investment for the millennials.

For the millennials and the millennials at heart, Sun Life will offer a workshop on achieving their travel goals, while moms and dads will be treated to a pampering and relaxing activity to help put them in the best mindset to create for their families’ and personal future goals. For details on these activities, visit @sunlifeph on Facebook, Twitter, and Instagram.

Meanwhile, for those who prefer to learn at their convenience, Sun Life offers basic financial planning courses in the Brighter Life Institute.

Sun Life will also launch PA Armor, an affordable personal accident protection for Filipino online shoppers. Through Sun Life’s partnership with Voyager Innovations, Inc., members of the online marketplace Takatack.com will exclusively enjoy the benefits of this protection.

Visit www.sunlife.com.ph to know more about the different insurance and investment options that they offer and to #livebrighter.

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