MNL Reveal Launch

PouchNATION exists to solve event organizer pain points as well as to help brands capture and activate an offline audience with its innovative NFC solution. The company has revamped its brand and product last 2015 and ever since that, PouchNation has been at the forefront of the event industry in Southeast Asian Region. PouchNATION addresses event organizers’ problems while providing a secure and hassle-free experience for attendees with the use of NFC technology and partnered with their in-house developed software.
As the company continues to explore and develop new ways to enhance guest experiences, the new Brand Activations feature stands out from the rest. There are several pain point that were faced by the brands and sponsors such as identifying events with the correct target market, engaging with the guests,measuring their impact, and creating a lasting relationship of their own when participating in these marketing mediums. PouchNATION identified a solution to these problems that includes improved brand exposure, touch points, data collection, and most importantly, consumer insights. The company has incorporated all of these and added more. PouchNATION’s offline to online customer acquisition tool allows for brands to onboard event guests as real customers after the event. This feature allows a brand to identify their target market, engage them, create a relationship, and measure their marketing efforts all at the same time.
In the past 12 months, PouchNATION has generated more than a million transaction records, handled over SG$10 Million worth in transaction value and collection of 30 million data points lead to a seven-digit investment from Singaporean Investors and Malaysian VC fund Cradle Seed Ventures.
PouchNATION has plans to expand into new markets this year. Thailand being one of the region’s most popular locations for big events and it has the potential to be the most promising market the company has pursued so far. PouchNATION started the first quarte of 2017 with 5 events in Thailand after opening its office there last February 1. Vietnam is the location of the PouchNATION’s newest office, which opened last June 1 with 3 events already executed.
For more information on PouchNATION, you can visit their website: pouchnation.com or visit their Facebook Page: PouchNATION. For inquires, you can contact them at sea@pouchnation.com

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